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Shown below is the embedded BOM cost of the ExtremeUSB Cat5 USB extension function for TV 2.0 (with a four port hub).

Function/Component

Volume Pricing

ExtremeUSB ASIC

2 x $11

Gigabit Ethernet Link Transceiver

2 x $1

USB 2.0 Hub (optional)

1 x $1

Total

$24 - $25

Table 5. EBOM Costs TV 2.0 (ExtremeUSB)

ExtremeUSB over IP
The EBOM costs for the ExtremeUSB over LAN solution are essentially the same as ExtremeUSB over Cat 5. There are limited hardware differences between the two solutions. The code used in the solution is different, including additional framing and L2/3 functionality that supports ExtremeUSB over LAN functionality. Support for LAN functionality is similar to the current ExtremeUSB solution with enhancements to support variable data rate, variable latency, and L2/3 TCP/IP or UDP framing required.

Conclusion
TV 2.0 offers significant features over and above existing Internet to TV and PC to TV solutions in the market today by offering complete PC functionality on the large HDTV, providing the “Big Screen PC” experience. With a relatively inexpensive EBOM at high volumes, TV 2.0 is affordable and relatively easy to implement once the 3 issues of Video Signal, Signal Transmission Media, and Peripheral Connectivity are understood with reference to the market requirements of the target solution. Specific recommendations for each of the 3 issues are dependent upon numerous factors, however, multiple options for the Video Signal and Signal Transmission Media have already been proven out in reference design builds by Icron and its customers (e.g. uncompressed video over Cat 5 and JPEG2000 over Powerline, etc.). One constant is the need for standard USB peripheral support so the end consumer isn’t forced to learn any new custom (and often clumsy) input device.

The benefits of TV 2.0 are clear, the technological challenges of implementing TV 2.0 are understood and solved, and one company, Icron Technologies, is ready to help companies add TV 2.0 functionality to their PC and TV solutions today.


For more information on Icron TV 2.0 solutions please contact
Icron Technologies Corporation


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