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TV
2.0 – “The Big Screen PC”
TV Viewing PLUS complete control of all PC applications
from the comfort of your couch. The complete convergence of
the PC and TV has arrived.
Consumer Trends
The typical consumer today consumes “made for television”
video content on their television and PC/Internet video content
on their PC. However, market research tells us that consumers
want to watch the bulk of their video on the TV and that they
enjoy surfing the web or performing other PC activities while
watching TV.
94% of US watchers prefer watching video
content on TV
Nielsen, 2008
62% of all people surf the Web on their
computers while watching TV
Yankee Group, 2007
When adding in the fact that TV’s are becoming connected
to the Internet (direct or through an external box such as
a Set Top Box) to acquire more content, the question of consumer
choice and PC-TV-Internet convergence arises.
Number of households with a device enabling Internet video
on their TV expected to increase worldwide to 300 million
in 2012
IMS Research, 2008
Today a number of technologies offer some Internet to TV
content (IPTV Set Top Boxes), some PC content to be played
on the TV (Windows Media Extenders), but no solution which
gives the consumer the ability to experience all content and
applications from the PC and the Internet, on the TV, in a
cost effective manner.
Internet to TV and PC to TV Today
Internet to TV (e.g. IPTV) Set Top Boxes are generally point
solutions that allow the consumer to access content from a
specific service provider or a few select online content repositories
(e.g. VUDU). While these solutions are useful they are unable
to deliver all Internet content from all sites and source
to the TV. The STB’s also do not give any PC applications
to the consumer.
PC to TV solutions such as Windows Media Extender products
give the consumer access to content from the PC, such as downloaded
movies or photos and music, at the TV. Again this type of
solution is useful but does not offer access to Internet content
nor do they offer PC applications to the consumer.
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